Have you ever made a purchase decision with less than a minute to spare and then wondered if your decision was the right one?Did you read the long descriptions or was the information on one page enough?
One pager is the most effective way to show information in one piece, without having to provide many minor details. This allows you to lower the entry barrier for new solutions. We can spend less time analyzing why an idea is valuable and more time making sure it delivers value to the customer.
It is important that such an on pager shows both benefits and potential risks if we decide not to use it.
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